ASG Memo on Crush to Intel Field Sales

Catalog ID: 2345

Written By: Andy Grove

In January of 1980, Intel launched its “Crush” Campaign. This memo was at the front of the “Crush Training Manual” delivered to every Intel Sales Staff during personal training for the coming campaign in the US, Europe and Japan. Andy’s personal backing went a long way to impressing not only intel sales and marketing but all the way through engineering and manufacturing. The word was you could get almost any help or resource to make Crush successful.