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LinkedIn is one of the most powerful tools available to job seekers, yet too few use it strategically. Whether you’re looking to build visibility, strengthen your brand, or attract the right opportunities, understanding how to show up on LinkedIn with purpose can make all the difference.

Join us for a dynamic, one-hour session on best practices for job seekers using LinkedIn, featuring two of the platform’s most respected voices: Hannah Morgan, LinkedIn Top Voice and creator of Summary Sunday, and Kevin D. Turner, the LinkedIn profile optimization and branding powerhouse behind TNT Brand Strategist and the Caught in the Wild feature series.

Together with former alum and facilitator Gina Riley, they’ll share expert strategies on optimizing your profile, engaging your network, and building a credible online presence—especially during a career transition. Whether you’re starting fresh, pivoting industries, or trying to stand out in a crowded market, you’ll leave with actionable takeaways and new ideas to power your next step. Bring your questions!

Top 10 Things You Should Know About Your LinkedIn Profile

1. Professional Photo: First impressions count. A clear, friendly, professional photo builds trust instantly.

2. Headline = Your Hook: Go beyond your job title. Use keywords + value (“Finance Exec | ESG Strategy | Board Advisor”).

3. About Section = Your Trailer: Tell your story in 3–5 short paragraphs. Focus on impact, leadership, and what’s next.

4. Keyword Optimization: Recruiters search by keywords. Include industry terms and skills naturally in your profile.

5. Experience = Results, Not a Resume: Lead with accomplishments. Think metrics, scale, outcomes—not just responsibilities.

6. Skills & Endorsements: List your top 15 skills. They help recruiters match you to roles and strengthen your profile ranking.

7. Open to Work (Privately): Use the “Open to Work” setting—visible only to recruiters—to show you’re looking without broadcasting.

8. Engagement Signals Relevance: Like, comment, repost, and share. It keeps you visible and current in your field.

9. Build & Curate Your Network: 500+ connections unlock visibility. Be intentional: former colleagues, peers, industry voices.

10. Watch for Scams: If it sounds too good to be true, it probably is. Don’t pay for interviews. Trust your gut.

This webinar series is supported by The Fusion Syndicate – The Content Productivity Company.