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From theory to practice, generative AI is transforming business operations. At this event, moderator Dan Fineberg leads a dynamic panel discussing real-world applications of this emerging technology.

IAN president James Cape shares his experience with marketing content generation, and Intel Corp. provides insights into using AI to efficiently retrieve and repurpose technical documentation. To broaden our scope further, Scott Swigart of consultancy Shapiro & Raj reveals how to leverage synthetic focus groups for nimble, personalized marketing. Attendees will also learn about the tangible ROI from deploying generative AI across a variety of job functions across the enterprise.

As AI capabilities continue to advance, these use cases spotlight how businesses can make practical use of Gen AI for real business value today. Join us for an enlightening look at how leading organizations harness Gen AI to boost productivity, efficiency and innovation.

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