From theory to practice, Generative AI (Gen AI) is transforming business operations across domains, with Marketing leading the charge. Moderator Dan Fineberg leads a dynamic panel discussing real-world applications of this emerging technology.

IAN president James Cape shares his experience with marketing content generation, and Scott Swigart of consultancy Shapiro & Raj reveals how to leverage synthetic focus groups for nimble, personalized marketing. An interactive panel discussion and audience Q&A draw out key insights and practical tips.

As AI capabilities continue to advance, learn how organizations of all kinds can make practical use of Gen AI for real business value. Join us for an enlightening look at how to harness Gen AI to boost productivity, efficiency and innovation.

If you missed Generative AI 101, watch it here!

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