Published: March 29, 2019

Updated: August 27, 2019

Collection: Crush Initiative

Catalog ID: 2345

Published by: Dane Elliot

Tags: Andy Grove, Crush Campaign, Intel 8086, Microprocessors, Motorola 68000, Zilog Z8000


In January of 1980, Intel launched its “Crush” Campaign. This memo was at the front of the “Crush Training Manual” delivered to every Intel Sales Staff during personal training for the coming campaign in the US, Europe and Japan. Andy’s personal backing went a long way to impressing not only intel sales and marketing but all the way through engineering and manufacturing. The word was you could get almost any help or resource to make Crush successful.

Written By: Andy Grove