Dan Cohen has held leadership roles in strategy, products, and branding for multiple $1 billion+ businesses. As Vice-President of Corporate Strategy at Adobe Systems, he successfully advocated for Adobe’s shift to a recurring revenue model and accelerating growth in its Digital Marketing SaaS business, moves that have helped achieve a 20-fold increase in the stock price. HBR ranked Adobe’s transformation the 2nd biggest of any company in the last decade.

His views on moving quickly in the face of industry disruption have been published in the MIT Sloan Management Review and the McKinsey Quarterly, and he has guest lectured at Berkeley’s Haas School of Business.

Earlier in his career, he held senior roles at Intel Corporation. As head of product management and product marketing for the notebook computer business, he helped move wireless networking into the mainstream with the launch the Centrino product line and quadrupled revenue by simultaneously gaining market share and raising ASPs. Dan also ran the Intel Inside marketing program (the largest cooperative marketing program in the computer industry) and World-wide Channel programs. Dan started his career at Bell Laboratories.

Dan holds an MBA from Stanford, and MS in Engineering from UC Berkeley, and a Bachelor’s degree, summa cum laude and Phi Beta Kappa, from the University of Oregon Clark Honors College.

Specialties: Corporate Strategy, Corporate Planning, Product Management, Product Marketing, Product Strategy, Pricing, Branding, Go-to Market, Positioning, Business Models, Operations.

Industries: Software, SaaS, Semiconductors, Communications, Wireless.